2010-12-12

The early changes in pesticide distribution channels

Increase in national pesticide market regulatory authorities, to promote integration of foreign domination and anti-pesticide companies push into the case of the domestic market, the industry distribution channels in the pesticide carried out many bold attempts and innovation, has the early changes in particular the chain of pesticides than other agricultural products, the chain expanded rapidly, way to go further. This is the news Nov. 26 ~ 27 in the development and application by the China Association of pesticide, pesticide market information Editorial Department of Chinese pesticide contractors dealers to obtain information on the Forum. 
According to 2009 statistics, China's pesticide market capitalization of 250 billion, of which imports of pesticides is 50 billion yuan, accounting for 20% market share for three consecutive years, imports of pesticides are 10% to 15% growth rate, The domestic pesticide sales growth of 5% to 10%. Under the premise of growth in the market, national authorities continue to strengthen market supervision, the Director of the Ministry of Agriculture 农药检定所 Liu Shaoren that the pesticide market supervision this year, the high degree of social concern than ever, supervision and checking of the two aggregate results show a pass rate of pesticide 83.8%, compared with 2009 increased by 1.2 percentage points. 
Development and Application of China Association of Pesticide Liu Jian, president of that part of an attached pesticide marketing companies, one attached to the peasants and agricultural production, farmers often use pesticides guided by the street dealers, they might be misleading farmers on pesticide use. On the other hand, for the production of enterprises will have to serve the market, what products are good if what is produced, so the marketing aspect is always the pesticide industry in areas of particular concern must be the chain rule and the combination of anti-unification to carry out innovative marketing way. 
Biological Technology Co., Ltd. Li Hua middle peasants Marketing Manager David Wong said that the current homogenization of pesticides in China is serious. Sales Network low barriers to entry, business knowledge structure varies, but also caused a low level of competition. As China's urbanization, agricultural planting structure are rapidly changing, pesticide management and mode of thinking more of a challenge, I hope to have more innovation to adapt to new changes in agricultural structure. In this case, the pesticide will move toward large-scale operation, intensive; high-tech products will gradually replace the old products into the mainstream; pesticides from circulation disorder into order; marketing and technical marketing, will become a mainstream sales model, simply to sell products from the previous, more services into additional; professional control, farm mechanization and plant protection and the large proportion of direct services will rise. Pesticide chain operations, continue to join the exploration and development operations will become a trend, although the exploration into their success and failure experiences have prepared us very good development opportunity for us to reserve a better development experience .

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